Vodafone Ireland and Furious Tribe in mobile apps partnership

2 Apr 2012

Patrick Leddy, founder of Furious Tribe, on Samuel Beckett Bridge in Dublin City with Fergal Kelly, chief technology officer, Vodafone Ireland

Vodafone Ireland is partnering with Irish digital start-up Furious Tribe, which will provide a consultancy service to Vodafone business customers so they can develop their own mobile applications strategy using its Apptivate platform.

Under the deal, Vodafone and Furious Tribe, which we featured recently as tech start-up of the week, will also build and deploy specific mobile applications for Vodafone’s business customers.

Vodafone customers will now have access to Apptivate, Furious Tribe’s content management system.

Vodafone said today this partnership would allow people, especially businesses, to manage their mobile apps easily without having specialised IT skills.

Patrick Leddy is the brains behind Furious Tribe. He set up the company in 2010 after he finished a computer science degree at Institute of Art, Design and Technology (IADT) in Dún Laoghaire. Furious Tribe, which Leddy grew entirely by bootstrapping, is now based on Hume Street in Dublin City.

In the deal announced today, Vodafone and Furious Tribe will work alongside the customer right through from inception to design and development.

Fergal Kelly, Vodafone Ireland’s chief technology officer, said mobile applications are becoming a major strategic focus for companies.

“With Furious Tribe’s expertise we now have the ability to add value to our business customers, through this highly specialised consultancy service,” he said.

Carmel Doyle was a long-time reporter with Silicon Republic