Yahoo! CEO Mayer gives email service a facelift

12 Dec 2012

Marissa Mayer, CEO, Yahoo!

In her first big product overhaul since taking over the helm of Yahoo! in July, former Google executive Marissa Mayer has announced the new versions of Yahoo! Mail product for all major platforms, including Windows 8, iPhone and Android.

Yahoo! announced a new version of Yahoo! Mail for the web and Android, as well as new Yahoo! Mail apps for Windows 8 and the iPhone/iPod touch.

“You’ve told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day. And we’ve listened,” Mayer started off by saying in a Yahoo! corporate blog to announce the revamp.

“We’ve redesigned the new version of Yahoo! Mail with speed in mind – getting through your emails is faster than ever before. We’ve also made your inbox more intuitive and easier to navigate, allowing you to focus on what matters most: your messages,” said Mayer.

New Yahoo! Mail

Yahoo! Mail apps for Android and iPhone

Most users, she said, would start to experience the new web version of Yahoo! Mail over the coming days, while the iOS, Android and Windows 8 apps are available now.

Yahoo! has since released some more information on the Mail experience, claiming that it had tweaked the underlying performance so it will be faster to compose and read messages.

“After you send a message, we now take you right back to the inbox. Collectively, that works out to 36m minutes saved every day,” said Vivek Sharma, general manager, Yahoo! Mail and Messenger.

But Yahoo! is up against stiff competition in the form of Google’s Gmail service, Microsoft’s Hotmail and with Microsoft having launched its new email service in July.

According to comScore results announced in October, Yahoo! is the No 1 web email product in the US, but ranks third globally, behind Gmail and Hotmail.

Carmel Doyle was a long-time reporter with Silicon Republic