Yahoo! has started rolling out a redesigned homepage for users in the US today, with CEO Marissa Mayer describing the new landing page as being more intuitive and personal for users.
In January, Yahoo! began testing its homepage redesign amongst users. The revamped homepage is set to be rolled out for all users in the US within the next few days.
At first glance, the new Yahoo! homepage design definitely looks more streamlined and less cluttered, with Yahoo! adding a customisable infinite scroll news stream, plus more social elements, such as Facebook integration. For instance, if people sign in via Facebook they will be able to see articles shared by their friends.
Users will also be able to customise the news items displayed on the Yahoo! homepage based on their interests.
On the Yahoo! blog today, Mayer described the homepage revamp as being a more intuitive and personal experience that’s about tapping into users’ interests and preferences.
"Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles," she said.
To make Yahoo! more social, Mayer said users will be able to log in with their Yahoo! or Facebook ID to get articles from thousands of news sources, as well as those shared by friends.
Yahoo! has also optimised the new homepage for tablets and smartphones.
According to Mayer, users in the US will be able to experience the new Yahoo! homepage within the next few days.
The redesign follows the new look for Yahoo! Mail that was announced in December.
Yahoo! users will be able to sign in with their Yahoo! or Facebook IDs to view more personally relevant content in their newsfeeds