In what must represent the pinnacle of achievement for Apple’s chief designer Jony Ive, the British designer has been awarded a Gold Blue Peter Badge for being an inspiration to children around the world.
The recently knighted industrial designer credited with the designs behind the iPhone and the iPad joins author JK Rowling and footballer David Beckham among the 1,000 or so people who have been bestowed with the honour from the iconic BBC TV show.
Following a management shake-up at Apple last year that saw the previous iOS chief step down, Ive has been tasked with providing the leadership and direction for human interface design at the Californian technology giant.
In recent days there has been speculation that Apple has begun working on some kind of wristwatch-based computer and more than 100 engineers and product designers have been seconded to the project.
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