Consumer-tech giant Lenovo has managed to lure actor Ashton Kutcher in to become ‘product engineer’ and promote its new Android-based ‘Yoga’ tablet, via a YouTube live broadcast from Los Angeles in the US.
Kutcher has become the latest celebrity to hop onto the consumer-tech bandwagon and promote products for tech titans. Singer Shakira, for instance, recently became a collaborator with T-Mobile.
The Lenovo video was broadcast from YouTube Space Los Angeles – dubbed home for YouTube creators – on 30 October 2013 (29 October in the Americas).
Kutcher, musical guest Hunter Hunted and Lenovo gave the live global webcast launching Lenovo’s latest product innovation, the Yoga tablet, which Lenovo claims has 18 hours of battery life.
David Roman, chief marketing officer at Lenovo, in Los Angeles on 30 October 2013 (US Pacific time). Image via YouTube
David Roman, chief marketing officer at Lenovo, introduced Kutcher as the latest hire in terms of product engineering from the live web-streamed event.
First, off, however, Roman kicked off by describing Lenovo as the No 1 PC company in the world.
He also said the company sold more smartphones and tablets than it did PCs in the last quarter, in what appears to be all about mobility, connectivity, and on-the-move communication to meet the needs of the global digital-savvy consumer.
Kutcher then takes over the video.
Now, he is off to Beijing, China, to meet some of the Lenovo teams there. And it seems he is fast becoming an Android convert.
“I already feel my day-to-day devices shifting over to Android-based products,” said Kutcher, most recently famed for playing the role of the late Apple co-founder Steve Jobs in the film Jobs.
Check out the full video here: