Irish content management software company Terminal Four has won €1.3m worth of business from nine university websites in Ireland, the UK and the US.
The universities include bodies such as the University of Glasgow, University of St. Andrews, University of Virginia and University College Dublin.
This brings to 29 the number of third-level customers won by Dublin-based Terminal Four.
Colleges using content management has become more complex as open days and traditional recruitment techniques are no longer the primary tools used by students researching third level courses.
“Terminal Four Site Manager will make it very easy to create and customise user-specific areas of our new website,” said Stephen Evens, web manager at the University of St. Andrews.
“It will help us to engage and attract prospective students by making the site easier to use, accessible and dynamic.”
Productivity is another key reason for universities deploying content systems as students increasingly interact with the university via self-service capabilities as well as the ability to customise prospectuses.
“The days of a colourful and information-laden brochure for attracting students are over,” explained Terminal Four managing director Piero Tintori.
“University websites are now the first port of call for any prospective student seeking information and students are increasingly demanding interactive, engaging and up-to-date websites.”
By John Kennedy