Seventy-five full-time jobs are expected to be created as a result of Airtricity beginning to supply customers in the domestic electricity market in Northern Ireland.
The new positions will be in sales, billing, customer service and support.
Airtricity already offers services to businesses in Northern Ireland, and is offering discounts of up to 14pc on NIE Energy bills, which amounts to about £95 every year.
Airtricity had also recently announced it would be entering the gas market in Ireland.
