A new digital hub in Dublin will help continue the drinks company’s digital transformation strategy, creating 40 new tech jobs.
Coca-Cola will be hiring data engineers, software developers, data analysts and technical experts in Dublin as part of its digital transformation plans.
According to The Irish Times, the drinks company will establish a new digital hub in Dublin, which will create 40 jobs in its first phase. The Ballsbridge hub is one of six hubs worldwide that are helping to accelerate Coca-Cola’s digital transformation.
The company launched a new digital transformation initiative in 2018 and is seeking to use data and emerging technology to improve processes and customer experiences.
Coca‑Cola first came to Northern Ireland in 1939 and to the Republic of Ireland in 1952. As well as its base in Ballsbridge, the company’s Irish footprint includes a beverage plant in Ballina and Coca-Cola Hellenic Bottling Company (HBC) sites in Dublin and Northern Ireland.
In 2018, Emily McDaid spoke to Milan Topolic of Coca-Cola HBC in Ireland to find out how automation is boosting efficiency at the plant. Coca-Cola is Ireland’s biggest-selling brand, according to the 2020 edition of the Checkout Top 100 Brands list.
The new digital hub in Dublin will support Coca-Cola teams across EMEA as they seek to improve customer experience and achieve commercial goals through the use of digital insights, business intelligence, analytics and smart digital marketing.
Recruitment is already underway, and job ads for tech roles in Dublin say the company is in the midst of a digital transformation to allow its employees to use world-class technology to connect products to customers worldwide. “This journey is a very exciting time for Coca-Cola and our employees are big contributors to our success and growth,” it adds.
A spokesperson for the company told the Irish Times that it is embarking on an “ambitious transformation journey”.
“The recent establishment of a global technology organisation is central to this transformation and we hope will power the company globally to step change its capabilities through scaled world-class digital platforms,” they said.
“These digital hubs will have a team of talented technology professionals who will leverage the power of IT to capture quality marketing insights quickly, helping to inform smarter decisions, respond to consumer demands and support commercial goals and objectives by using data and analytic solutions.”
To find out more about roles available at Coca-Cola, check out its careers page.