Hi-tech market research company CARD expands Northern Ireland workforce

8 Apr 2015

Client Analysis Relationship Development (CARD) is more than doubling its workforce to 26 on the back of a UK£300,000 expansion of its operations.

Supported by an UK£84,000 grant from Invest NI, CARD will be looking to fill 14 positions in the areas of research and technical analysis.

 “Our unique approach to data collection and analysis has led us to be recognised as innovators and specialists within the consumer research technology sector,” said CARD’s founder and MD Albert Hamilton.

“We have established an enviable reputation within the retail property sector, and recently have diversified into other markets such as leisure and tourism.

“This investment in new staff marks the next stage in our growth, which will see us focus more on data analytics. We are continually developing new services and supporting technology and aim to become a leader in the market research arena.

“Invest NI’s support over many years has been hugely beneficial. It has helped us to develop core technology, take advantage of market opportunities and now significantly expand our workforce.”

It is believed that four of the positions are already filled, with CARD generally going through significant growth in recent years after picking up clients like Unilever and Standard Life.

“By investing in developing hi-tech market research systems such as Surveyteam, which was the first iPad-based, real-time market research system in the UK, the company has differentiated itself from its competitors,” said Invest NI’s George McKinney.

“That competitive advantage has fuelled its recent success and set it on a course for further growth.”

Market research image, via Shutterstock

Gordon Hunt
By Gordon Hunt

Gordon Hunt joined Silicon Republic in October 2014 as a journalist. He spends most of his time avoiding conversations about music, appreciating even the least creative pun and rueing the day he panicked when meeting Paul McGrath. His favourite thing on the internet is the ‘Random Article’ link on Wikipedia.

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