IBM expansion in Dublin to create 50 jobs

12 Sep 2014

Tech giant IBM is to create 50 jobs with the opening of its European Digital Sales Centre at its IBM Technology Campus in Mulhuddart, Dublin.

The €20m investment in the state-of-the-art centre has been designed to enable a new digital-based system of engagement and to transform the way in which IBM engages with clients and business partners. 

Clients should now experience increased personalisation, innovation and efficient collaboration through platforms that include screen sharing, videoconferencing, live text chat and social media.

The centre is IBM’s largest multilanguage client engagement centre worldwide. It brings together a specialist IT salesforce working in 19 languages and is a focal point for clients in 21 European countries.

Bruno Di Leo, senior vice-president, IBM sales and distribution, said the digital revolution is changing the way buying decisions are made and commerce is transacted.

“What individuals are experiencing as consumers is changing what they expect from IBM as an enterprise client. They want us to know them and understand their preferences, and get value from our expertise in new ways and on their own terms … In other words, digital is central – not secondary,” Di Leo said.

IBM has a long history in Ireland, originally setting up in the country in 1956, said IDA Ireland CEO Martin Shanahan.

“Today’s investment by IBM reinforces Ireland’s credentials as the leading location for technology companies to invest, innovate and transform through a highly skilled and talented workforce,” Shanahan said.

IBM sign image via Shutterstock

Tina Costanza
By Tina Costanza

Tina Costanza was a journalist and sub-editor at Silicon Republic. She came to Ireland from Canada, where she had held senior editorial positions at daily newspapers in Ottawa and Toronto. When she wasn’t saving dangling participles, she was training for 10K races or satisfying a craving for scones.

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