A group of people wearing grey T-shirts saying Demoleap on them standing in front of some buildings in a built-up urban area.
Demoleap's team members. Image: Demoleap

Irish co-founded start-up Demoleap to hire 50 in Dublin

29 Aug 2022

Fresh after raising $4.4m, Demoleap will be hiring for sales and business development roles in Ireland.

Demoleap, a Tel Aviv-headquartered start-up co-founded by an Irishman, is planning to create around 50 new jobs in Dublin.

The company has developed an AI-powered live demo assistant and sales discovery platform. It enables live demonstrations for training sales teams, and is designed to integrate with CRM applications and other software to make training sales staff easier and more efficient.

Demoleap was started by Dublin-based Hugo Dempsey with Itay Sinuani and Noam Singer two years ago. Dempsey met Sinuani while he was working for Salesforce and leading a sales team in Tel Aviv.

“We had the shared task of advising both our internal and channel sales teams on positioning and selling our products,” Dempsey recently told the Business Post.

“This was time-consuming and ineffective. We figured there must be a better way to help salespeople deliver better sales qualifications, discovery and live sales demos, but when we looked at what technology was available to help us, there was none. It was from this that the idea for Demoleap started to form.”

Today, Demoleap has offices in the US, Tel Aviv and Dublin. The start-up recently raised $4.4m in a funding round led by Bonfire Ventures and Differential Ventures. It also saw participation from 25madison, Ground Up and other angel investors.

The company is using its fresh funds to build out its team, including in Ireland. Dempsey told SiliconRepublic.com that it is expanding its go-to-market team in the mid-term with more than 50 jobs. “Ireland is the preferred location for all of these roles,” he said.

Roles will include sales development rep, business development rep, sales operations and data analyst, sales manager and account executive.

“It is a personal goal for me to scale the team, develop talent and create opportunities in Ireland,” Dempsey added.

Ireland is to be the focus for Demoleap’s sales, marketing and business development teams. The Tel Aviv team is primarily focused on product.

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Blathnaid O’Dea
By Blathnaid O’Dea

Blathnaid O’Dea joined Silicon Republic in 2021 as Careers reporter, coming from a background in the Humanities. She likes people, pranking, pictures of puffins – and apparently alliteration.

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