Broadband sales deal leads to 15 new jobs across Ireland at DSM
Alan McGonnell and Paul Connell, Pure Telecom, and James Edinborough, CEO, DSM. Image: John Ohle

Broadband sales deal leads to 15 new jobs across Ireland at DSM

8 Jun 201754 Shares

Pure Telecom’s anticipation of a decision around National Broadband Plan creates the first of many new jobs to come from Ireland’s digital strategy.

Pure Telecom’s signing of a €1.75m contract with sales agency DSM will result in the recruitment of 15 people tasked with selling broadband to rural Ireland.

These will be the first solid jobs created as a result of the anticipated National Broadband Plan.

‘Rural Ireland has been waiting long enough to get connected and we encourage the Government to announce its decision on the remaining premises that are not included in any roll-out very soon’
– PAUL CONNELL

“Broadband across Ireland still has a long way to go, but we look forward to helping Pure Telecom roll out the much-needed service across the country,” said Jason Edinborough, CEO of DSM.

Get Ireland connected

The awarding of contracts under the plan is due to be announced this month. However, there are fears it may be delayed until later in the year.

Pure Telecom, which provides broadband services through wholesale relationships with players like Open Eir and Siro, currently has more than 45,000 residential customers and has plans to double that number to 100,000 by the end of 2019.

All of the DSM positions will be field sales roles, and successful candidates will have customer-facing experience and a track record of achieving ambitious sales targets. The sales representatives will receive ongoing training from DSM.

The key to Pure Telecom’s aggressive growth plan is the National Broadband Plan.

“This deal is part of our nationwide push to bring broadband to a lot more people and households in rural Ireland,” said Pure Telecom’s CEO, Paul Connell.

“We work very closely with some of Ireland’s major wholesale providers and want to ensure that we are there as soon as the broadband is. Part of that means having an increased presence of sales representatives, and we are very confident that this deal with DSM will play a significant role in helping us to grow our business and footprint outside of the major cities.

Connell said that the company has already seen a significant uptake in broadband services in the areas that are being served by private and government-funded fibre roll-outs.

“We are committed to playing our part in increasing those numbers. Like everyone else, we eagerly await news on the National Broadband Plan.

“Rural Ireland has been waiting long enough to get connected and we encourage the Government to announce its decision on the remaining premises that are not included in any roll-out very soon,” said Connell.

John Kennedy
By John Kennedy

Editor John Kennedy is an award-winning technology journalist. He joined Silicon Republic in 2002 to become the fulcrum of the company’s news service He was recipient of the Irish Internet Association’s NetVisionary Technology Journalist Award 2005 and Siliconrepublic.com has been awarded ‘Best Technology Site’ at the Irish Web Awards seven times. In 2011 he received the David Manley Award commending him for his dedication to covering entrepreneurs. His interests include all things technological, music, movies, reading, history, gaming and losing the occasional game of poker.

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