Customer loyalty player Value Nation to create 50 new jobs in Dublin

18 Nov 20136 Shares

Fifty new jobs will come to Dublin as Value Nation – the brainchild of John Paul L’Estrange and Eamonn Dawson, founders of The Gift Voucher Shop – endeavour to build the largest loyalty scheme for customer engagement in Ireland within two years.

The jobs, which will be located at a facility in Dublin 17, will be in the areas of sales, customer service, marketing, finance, social media, and software development.

The company has developed what it describes as a unique customer engagement platform, which is highly versatile and can be adapted to engage customers over a number of different platforms.

The initial product that Value Nation will be rolling out is LolliPoints – whereby customers can collect loyalty points through a single card or mobile app and redeem them in the outlets in which they were collected. Value Nation has developed a facility that allows merchants in a town to come together under a single brand to encourage local consumers to come and shop local. There will be more than 100 merchants participating in the Value Nation scheme by Christmas.

“Having spent considerable time and investment creating and developing Value Nation both from a concept to technology-enabled, we are delighted to be at the point where we can launch our company and announce details of our exciting development plans in terms of employment,” Dawson said.

“People are key to the success of any business and over the coming 18 months, with our ambitious hiring policy, we intend to be the leading marketing and customer engagement loyalty company in this country.

“Our experience, as part of the team who brought the One4all gift card to being the leading gift card offering in Ireland, leaves us well placed to have the most comprehensive and inclusive customer engagement programme available in Ireland.  We also have exciting plans to launch our company in the UK within the next year and further afield after that.”  

The news has been welcomed by Jobs Minister Richard Bruton, TD, who said: “Today’s announcement that Value Nation, an innovative new Irish venture, will create 50 jobs over the coming 18 months is very welcome news and the latest in a series of very encouraging signs about the jobs market. I wish every success to John Paul and Eamonn and everyone involved.”

John Kennedy
By John Kennedy

Editor John Kennedy is an award-winning technology journalist. He joined Silicon Republic in 2002 to become the fulcrum of the company’s news service He was recipient of the Irish Internet Association’s NetVisionary Technology Journalist Award 2005 and Siliconrepublic.com has been awarded ‘Best Technology Site’ at the Irish Web Awards seven times. In 2011 he received the David Manley Award commending him for his dedication to covering entrepreneurs. His interests include all things technological, music, movies, reading, history, gaming and losing the occasional game of poker.

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