Up to 150 new jobs are to be created by Dublin software company Clavis Insight after the company landed a $20m investment from Accel-KKR.
The company provides e-commerce store analytics for fast moving consumer goods companies (FMCG), and its customers include Unilever, Procter & Gamble, Nestlé, Mondelēz and Mars, across more than 20 markets such as the US, UK, Europe and China.
Its e-commerce intelligence platform is used by the world’s top 10 consumer packaged goods providers.
The company has forged an investment partnership with Accel-KKR and plans to expand sales in the US, Europe and China.
“Clavis has created a leadership position in the market by uniquely tackling the most complex challenges global consumer packaged goods brands face in measuring, monitoring and optimising brand performance in the e-commerce channel. Accel-KKR is excited to partner with the team at Clavis to drive its expansion globally, which in turn will allow the company to further support its customers,” said Greg Williams, managing director, Accel-KKR.
Boom in e-commerce benefits Clavis Insight
According to a 2015 United Nations Conference on Trade and Development Report, approximately 1.7bn consumers will shop online by 2018, representing close to 20pc of the world’s population.
“We have built Clavis into the industry standard in e-commerce analytics for CPG brands by delivering a functionally rich and technologically robust platform that can be used globally,” said Garry Moroney, chief executive of Clavis Insight.
“Today, Clavis monitors online retailers across more than 20 countries for our customers. The investment partnership with Accel-KKR allows Clavis to effectively capitalise on the growth opportunities ahead of the business, significantly broaden its leadership position in the industry and better support our consumer goods customer base.”
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E-commerce image via Shutterstock