Online marketing agency to take on 15 new hires
Product2Market team. Pictured, back, from left: Donal Gibson, June Carmody and Sam McKenna. Front, from left: Jenna Reid, Anthony Byrne (managing director) and Len Brennan (director)

Online marketing agency to take on 15 new hires

3 Feb 2012

Sandyford, Co Dublin-based start-up Product2Market, which specialises in both online and offline marketing, is aiming to take on 15 new employees over the next two years. Set up in 2008, the consultancy works with companies in both Ireland and Europe to help them with their marketing campaigns.

Product2Market also provides sales and mentoring advice to fast-growing companies in Ireland that need specialist external expertise.

Speaking this evening, founder Anthony Byrne said that the company has made a strategic decision to offer a very distinct service to support in house-teams with the area of marketing. Product2Market already has 40 companies such as Dell, DSS, Commtech and TV3.

Byrne said that the firm’s service portfolio has expanded greatly due to it decision to offer email marketing and online marketing services

He said that the changes in Product2Market’s business model have spawned a need to hire new full-time employees at the offices in Sandyford.

“There has been an increased demand for marketing and sales services for both SMEs and multinationals in Ireland over the past two years, especially in the area of email marketing,” added Byrne.

As part of its hiring drive, the company recently took on two new employees.

 

Carmel Doyle
By Carmel Doyle

Carmel Doyle was a long-time reporter with Silicon Republic. She reported on clean tech, innovation and start-ups, covering everything from renewable energy to electric vehicles, the smart grid, nanotech, space exploration, university spin-outs and technology transfer.

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