Just as LinkedIn was unofficially branded ‘Facebook for jobs’, Florida-based Path.To is being dubbed ‘eHarmony for jobs’ for its method of connecting businesses with compatible tech employees. Following a successful launch in Silicon Valley, the service is now expanding to the cities that need it most.
A Path.To scoring system ranks and analyses the unique characteristics of each applicant, business and position in order to determine compatibility.
Focusing on tech professions (such as interactive designers, software engineers and IT professionals), Path.To takes candidates’ online engagement on social media and other forums into account, as well as their personality, skills and experience.
Expansion driven by demand for engineers and designers
By matching up companies and employees in this way, Path.To claims connect tech professionals with jobs they will love. Since launching in Silicon Valley, the service has been taken up by more than 200 companies and has 10,000 users.
The service is now expanding to New York, Boston and Chicago, which, if successful, could lead to further expansion to cities like London and – dare I say it – Dublin.
Path.To founder Darren Bounds explains that the decision to expand to these major US cities was driven by a high demand for designers and software engineers in these markets – something that is also growing in Ireland’s tech-focused capital.
“The early adoption we’ve seen and feedback from users over the last few months have been very positive,” Bounds added. “It’s shown a real need for a way to offer deeper insight and understanding of candidates, companies and positions early on in the recruiting process. By focusing on compatibility, Path.To is offering a more comprehensive view of opportunities which will lead to smarter, more targeted recruiting.”
Bigger and better
Along with the expansion, new features have been added to the site, including a visual social portfolio showcasing users’ contributions and engagement on professional communities like Behance, Dribbble, Forrst and Github.
Path.To is free for consumers and businesses and will continue its expansion into other major markets in the coming months.
Job application image via Shutterstock