US digital marketing company Adara Global, a player in the big-data space, is making a move on the other side of the Atlantic with the establishment of its EMEA headquarters in Dublin. The investment is to result in 30 new jobs over two years.
Adara Global’s new headquarters will be responsible for ad operations, key account management and finance.
“Following an analysis of different locations, we chose to locate our European headquarters in Dublin due to its rare mix of an exceptional talent pool, ease of accessibility to Europe’s major markets, competitive costs of doing business and its vibrant local technology business scene,” said Layton Han, CEO of Adara Global.
“Our new HQ provides us with a solid base to increase our EMEA market base and further grow our global footprint.”
The Irish Government, through IDA Ireland, worked with the company to attract this investment to Ireland.
Adara Global helps digital advertisers use big data to reach targeted traveller audiences, while helping travel companies turn their data into new revenue streams.
The company recently announced an agreement with Ryanair, and expects to grow its business in Europe through its media-targeting platform and digital advertising campaigns.