New analysis of the significant portion of the internet that no one is terribly comfortable talking about – the adult video market – shows it is due to carry on with its rapid rise in influence with 136bn views of adult videos expected by the end of 2015.
While Google’s YouTube is clearly the hosting site of almost all video online, its largest competitors are arguably those that host adult videos in an industry that was previously rated as being worth US$97bn annually.
And now, according to Juniper Research, adult video trends show it’s only getting more popular online, while the way it is being accessed is also rapidly shifting towards mobile.
According to its figures, the 136bn views of adult videos expected in 2015 will be overshadowed by 2020, when it is expected to grow by nearly one-third to 193bn views that year.
From Juniper’s analysis, it appears the developed world has almost reached saturation point in terms of its growth as a business model, but the researchers are looking towards the rapid expansion of interconnectivity in the developing world as a way of pushing adult video services in these countries.
The growth of Wi-Fi and 4G internet in particular in these countries are expected to contribute to the estimated figure of 348 adult videos watched per average viewer on smartphones by the end of 2015.
In terms of negatives found in the market, the availability of free content continues to limit revenue growth for companies and, by 2020, revenues are likely to decrease significantly from this year’s figure with the decline of subscription services.
The report also highlighted the serious potential for augmented reality (AR), with devices like Google Glass or Microsoft’s HoloLens becoming more common consumer items.
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