I’ve always been impressed at the lengths people have gone to draw the public’s attention to QR codes. But jumping out of a perfectly good airplane to make a mobile bet on tonight’s Euro 2012 qualifier during a 130mph freefall has to be the best yet.
Just ahead of tonight’s Euro 2012 playoff second leg with Estonia at the Aviva Stadium (kickoff is at 7.45pm) for the Euro 2012 and to publicise its mobile app, Betfair assembled the world’s first QR code made out of 1,000 footballs.
Two of Ireland’s most experienced skydivers were then challenged to leap from their plane and scan the code and place their bets while hurtling toward the ground.
The QR code was situated within 500 metres of the Aviva stadium.
The first skydiver to land placed a €500 charity bet for Special Olympics Ireland on tonight’s game.
The YouTube video, devised by social media agency Simply Zesty is high octane stuff – watch it here.