Adforce.ie, the Irish mobile and web advertising network, has been awarded the exclusive advertising sales contract for BBC.com in Ireland. The contract covers sales across BBC.com and the BBC.com mobile site from this month.
Available through Adforce.ie from January 2011, advertisers in Ireland will be able to reach BBC.com’s 1.5 million unique users in Ireland, which now generate more than 23 million page views monthly.
“Ireland is a key market for us and having a local sales house with expert knowledge of the market is of paramount importance for us in growing our business and providing the best possible service to our clients,” said Isla Macleod, BBC.com digital account director for EMEA.
Adforce.ie won the contract following a competitive pitch.
“Both the web and mobile incarnations of BBC.com are bang on trend for how media is being consumed today,” said Colm Grealy, CEO of Adforce.ie.
“This gives advertisers a unique opportunity to connect with BBC.com’s Irish audience on their chosen device with a combination of video, mobile and web ad formats.”
BBC.com is the largest international news provider in Europe, according to BDMS Opinion Leaders.
Adforce.ie also manages mobile and web advertising sales and delivery for many of Ireland’s media and entertainment companies, such as RTE Publishing, RTE Radio, Today FM, 98FM, Newstalk, Spin and Xtra-vision, as well as several Northern Ireland mobile applications.