Advertising giant WPP takes a stake in microblogging service Muzy

18 Jun 2013

Advertising giant WPP has taken a stake in Muzy, a Pinterest-like microblogging platform that has about 20m users.

WPP hasn’t disclosed any financial details about the deal but the decision marks an acceleration of the ad giant’s involvement in start-ups and social media in particular.

The investment in Muzy Inc is being made by WPP Ventures, the ad firm’s Silicon Valley investment arm.

The deal follows a global strategic partnership agreement WPP signed with Twitter a fortnight ago covering data and analytics, media investment and social media, and spans several WPP units, including GroupM, Kantar and digital agencies like Wunderman.

Social networks image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years