App developer Redwind pioneers video games on the Apple TV

6 Dec 2012

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Redwind, the Irish app developer behind popular iOS apps like Official Elvis Challenge is pioneering a new genre of gaming that puts the Apple TV at the heart of the experience. A new Pictionary-styled drawing game Draw-It, Push-It integrates the Apple TV with the iPad and up to 15 other iOS devices into a game for the whole family.

Draw-It, Push It went live on the iOS store today in the US for US$2.99.

The game – aimed at all ages and skill levels – uses Apple’s AirPlay feature to wirelessly stream the drawing canvas (via the iPad) to the big screen (via the Apple TV).

Each iOS device – iPhone, iPod touch or iPad – can then be used as a buzzer to guess what the friend is attempting to draw.

This is the first in a series of buzzer games that Redwind hopes to produce for the Apple TV.

The Draw-It, Push-It game includes more than 400 words to draw and Redwind plans to make more specific word packs like Movies, Sports and Places available as in-app purchases.

Friends can push their scores out via social media to Twitter and Facebook and the game integrates with Game Center leader boards.

Cusp of a breakthrough

Redwind has developed a track record for developing trivia games and this has allowed it to spawn successful franchises that ultimately landed major deals, such as the right to bring out the Official Broadway Challenge and Official Elvis Challenge games and games like Name that Movie.

“With Draw-It, Push-It and the rest of our Push-It series, we believe we are at the very forefront of iOS development and standing on the cusp of a breakthrough in casual gaming,” Redwind’s Conor Winders explained.

“The days of traditional console gaming are coming to a close, to be replaced with connected TV experiences, so we are delighted and proud to be releasing Draw-It, Push-It a first of a kind game that shows a glimpse of where our gaming future is taking us.”

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Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com