Irish e-payments technology firm Trintech has signed a deal with Premier League football club Aston Villa to automate the processing of match ticket distribution, enabling fans to buy tickets using a debit or credit card at kiosks situated at the entrance to the stadium.
Using Trintech’s bank-accredited PayWare Merchant technology, kiosks located at the Birmingham club’s stadium will allow fans to have tickets printed immediately and avoid long queues at ticket sales desks.
The solution is being installed by Trintech’s established UK reseller Synchro Systems, which has partnered with Trintech on more than 60 projects throughout Europe.
“The ability for our fans to purchase tickets at an automated kiosk will help speed the ticketing process for credit card holders. The system also allows us to cut down on costly paperwork and manpower spent managing ticket sales,” said Dave Money, a spokesman for Aston Villa.
PayWare Merchant is Trintech’s latest generation payment server that enables merchants to accept card payments and perform rapid online payment authorisation from any sales or order processing system.
“Aston Villa has taken an innovative approach to ticket sales with the introduction of the kiosk system,” said Eamon Keating, general manager of Trintech’s retail division. “In conjunction with Synchro Systems, we have been able to provide Aston Villa with a paperless, easy-to-use payment and ticketing system that benefits fans and the company.”
Trintech’s recent third quarter results, in which it saw an 8pc decline in revenues to US$10.5m, was marked by the acquisition of Texan data delivery firm DataFlow services for US$5m as well as notable customer wins, including Celtic FC, US supermarket chain Marsh Supermarkets inc. and UK hotel chain Whitbread Group. Product highlights included the introduction of a new statement delivery services, accreditation to Visa’s Chip & PIN programme, an online bank fee analysis system and a high volume e-payments platform.
By John Kennedy