Ba-da-Bing! Microsoft grows search market share by 1pc


1 Jul 2009

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Microsoft’s new search engine has increased its share of the US search engine market by 1pc, according to the latest research from Statcounter.

According to analysis for June conducted web analytics firm StatCounter, Microsoft had 8.23pc market share in June, behind Yahoo! at 11.04pc.

Google still dominates the US market, but has fallen back slightly from 79.07pc in April to 78.48pc in June.

Microsoft’s US market share has gone from 7.21pc in April to 8.23pc in June.

“At first sight, a 1pc increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing, but the underlying trend appears positive,” commented Aodhan Cullen, CEO, StatCounter.

“Steady, if not spectacular, might be the best way to describe performance to date.”

StatCounter, which provides free website traffic analysis, is one of the largest web analytics companies in the world, monitoring in excess of 10 billion pageloads per month.

Looking at weekly trends for June (StatCounter Global Stats – Search Engine Market Share), Aodhan Cullen said that Microsoft (Bing, Live Search and MSN Search in total) had peaked post launch at 9.21pc in week of the 1–7 June. But after falling away in the following two weeks, it had staged a comeback in the last week in June to 8.45pc.

Globally Microsoft appears to be making modest headway to date, going from 3.08pc in April to 3.30pc in June. In the same period, Yahoo! has fallen from 5.48pc to 5.15pc globally. Google still dominates the global market with 89.80pc.

Data is based on an analysis of 1.316 billion search engine referring clicks (336 million from the US), which were collected from the StatCounter network of over three million websites.

By John Kennedy