Babelgum helps Coldplay get its Strawberry Swing on iPhone


4 Aug 2009

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Dublin headquartered independent mobile and web content platform Babelgum has entered the second phase of its partnership with Coldplay by launching a custom iPhone application.

The free Coldplay mobile application fromBabelgum  includes the brand new Strawberry Swing video along with the Coldplay video catalogue, a Coldplay news feed and a videogame.

Strawberry Swing premiered exclusively on Babelgum on 14 July and remains available to view online at www.babelgum.com/coldplay.

The video was directed by Shynola, a group of visual artists famous for their work with Beck (E-Pro), Blur (Crazy Beat), Junior/Senior (Move Your Feat), and Radiohead (Pyramid Song) to name a few.

Babelgum developed the multi-level game for its Coldplay application based on the video for Strawberry Swing, where users can help Chris Martin battle giant squirrels and sea monsters to rescue a princess.

The game is a surreal replica of the Strawberry Swing music video, which introduces Chris Martin as an animated superhero in a larger-than-life world drawn entirely in chalk.

The mobile application was developed by Babelgum especially for Coldplay fans and will remain as a live open channel with daily newsfeeds and updates. Babelgum is also launching a competition through its application to give mobile users an opportunity to win tickets and travel to see Coldplay on its current world tour in the US and UK.

“Babelgum’s music channel is continuing to produce and deliver exciting content exclusively to our audience before anyone else,” said Babelgum’s Head of Music, Jason Lamont.

“The application and partnership with Coldplay positions Babelgum as a destination for the best in music, in line with our commitment to deliver innovative, professionally produced programming to a global audience”

By John Kennedy