BBC plans western Europe launch of iPlayer app

14 Jun 2011

The BBC is planning a western Europe rollout of its popular iPlayer app on the iPad later this year as part of plans to go global. The app will cost stg£6 per month (around €7).

According to The Guardian, BBC Worldwide president of worldwide networks Jana Bennett will tell the Banff World Television Festival today that the international version of the video player will be a “different proposition” from its UK equivalent.

The UK version showcases catch-up content only but it could be possible the international version could showcase a broader sweep of the BBC’s output.

The BBC has moved cautiously on its global subscriptions model because of obvious tensions around the TV licence-fee funded broadcaster deriving a separate global income while independent media outlets struggle in a drastically changed media landscape.

No date has yet been set for the US launch. All the content on the international iPad app will be in English.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years