Bing overtakes Yahoo! . . . for the second time

10 Jul 2009

Microsoft’s Bing has overtaken Yahoo! in US usage according to statistics compiled by StatCounter.The last time Bing overtook Yahoo! on one day was shortly after launch on 4 June.

Bing took 12.9pc of the US market ahead of Yahoo!’s 10.15pc, but still well behind market leader Google at 74.99pc according to the company’s research arm StatCounter Global Stats.

“The jump in Bing’s share may reflect a positive review of the search engine compared to Google which appeared online in the New York Times on the 8th and in the print version on the 9th July,” commented Aodhan Cullen, CEO, StatCounter.

“While its lead over Yahoo! may not last into next week our data suggests that it is slowly but surely closing the gap.”

StatCounter earlier this month announced June figures which showed that Microsoft had 8.23pc market share in the US behind Yahoo! at 11.04pc with Google at 78.48pc.

The research was based on an analysis of 1.316 billion search engine referring clicks (336 million from the US) which were collected from the StatCounter network of over three million websites.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years