Bing’s US market share stabilises, Yahoo! plummets

2 Nov 2009

Microsoft’s search engine Bing recovered market share slightly in the US in October, according to web analytics firm StatCounter, but Yahoo! continued to lose market share.

StatCounter Global Stats found that Bing took 8.86pc in October, up from 8.51pc in September but below its peak of 9.64pc in August.

StatCounter revealed Yahoo! continued to lose market share, down to 8.91pc in October from 9.4pc in September and 10.5pc in August. Google took 80.39pc of the US market, its largest share since November 2008.

“Bing’s market share has stabilised after falling since mid-August,” commented Aodhan Cullen, CEO, StatCounter.

“However, a worrying trend for Microsoft is that the combined Bing and Yahoo! market share has seen a steady decline from 20.36pc in July to 17.77pc in October.”

Globally, Bing and Yahoo! combined took 7.4pc of the market compared to 90.81pc for Google.

Data is based on an analysis of 5.1 billion search-engine referring clicks (1.27 billion from the US) which were collected during October 2008-October 2009 from the StatCounter network of more than 3 million websites.

StatCounter, which provides free website traffic analysis, is one of the largest web analytics firms in the world, monitoring in excess of 10 billion pageloads per month.

By John Kennedy

Photo: The market share for Bing, Microsoft’s search engine, appears to have stabilised since mid-August.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years