In a Facebook interview, U2 frontman Bono has apologised to iOS users for invading their iTunes accounts with the new Songs of Innocence album.
On 9 September, Apple and U2 collaborated to release the new album for free to more than 500m iTunes users around the world with the option of downloading it for free up until 13 October.
The move prompted a bit of a backlash and disgruntled users said they weren’t happy with the Irish band’s album being part of their music collection without their prior consent.
Apple, within a week, provided a one-click remove button to make it easier for non-fans to remove the album from their iTunes library. However, once removed, the album would no longer be available for free if users had a change of heart.
A drop of megalomania
In a Facebook interview, a Harriet Madeline Jobson addressed U2. “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.”
To which a contrite and humble Bono replied, “Oops, I’m sorry about that. Had this beautiful idea, we got carried away with ourselves.
“Artists are prone to that kind of thing. A drop of megalomania, a touch of generosity, a dash of self-promotion and a deep fear that these songs that we’ve poured our life into over the last few years mightn’t be heard.
“There’s a lot of noise out there and I guess we got a little noisy ourselves to get through it.”
There, he said it, he’s sorry.