Bookie tips Murdoch to beat Branson in digital paper chase

25 Nov 201073 Views

Irish online betting firm Paddy Power is taking bets on which soon-to-be-launched digital “newspaper” will have the highest circulation by the end of 2011.

Both Richard Branson’s Virgin and Rupert Murdoch’s News Corp are set to release custom-built iPad publications over the next couple of weeks and Paddy Power is tipping Murdoch’s The Daily to steal the show.

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The digital publication, which has been secretly under development in conjunction with Apple CEO Steve Jobs, has been installed as the red-hot 2/5 favourite to have the highest circulation at the end of 2011 with Virgin’s Project considered a less likely 7/4 shot, according to the bookie.

Paddy Power said, “With Steve Jobs’ involvement, News Corp’s digital publication is a very strong favourite but this is quite literally a ‘virgin’ space so I guess anything could happen.”

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years

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