Tinder users from now on will know whether they’re actually talking to someone famous on the dating app, rather than someone using a blurry photo taken from the internet, with the help of a new Tinder verified profiles feature.
The update now brings the dating app in line with Facebook and Twitter in offering the blue verification tick, which needs to be signed off by staff within the companies, so now celebrities on Tinder can swipe left on the vast majority of users in peace.
The company announced the move on their blog with the aim of recruiting a whole new swathe of ‘notable public figures, celebrities and athletes’ to join the app, which claims to create 26m matches every day.
Given the nature of such a public app, celebrities tend not to put themselves up for scrutiny by the general public, but it hasn’t stopped some famous people, including actor Hilary Duff, from being quite open about their experiences on it.
It’s been a long time coming for the app, which first revealed its plans to launch the verified service back in March of 2014 during an interview with its co-founder Sean Rad, who said at the time that the app’s requirement to use Facebook didn’t work when most celebrities used pseudonyms so as not to be found.
“This will allow celebrities to enter Tinder in a different way,” Rad said at the time.
Making it more available to famous figures also comes a few months after the company rolled out Tinder’s first attempts at monetising the app by offering a premium subscription – Tinder Plus – that didn’t look too favourably on those over the age of 28.
Tinder poster image via Shutterstock