Consumers leading business in utilising Web 2.0

11 Jun 2007

Some 64pc of Irish companies surveyed have not heard of Web 2.0 technology, Citrix has announced.

Some 40pc of respondents to the survey, carried out for Citrix by Coleman Parkes, said they see more effective web applications in their consumer life than they are able to replicate within their business.

Four fifths of Irish businesses said improved user experience is the main driver for them adopting these technologies.

“It’s clear that end-users are bringing about an IT revolution within the enterprise,” said Klaus Oestermann, group vice-president and general manager, Application Networking Group, Citrix. “This consumerisation of IT manifests itself as requests for flexible working or expectations for usability akin to their own lifestyle tools like Google maps or MySpace. As much as anything it’s a generation thing: companies must adapt to suit a new breed of internal and external customers that have grown up with Web 2.0.”

Irish companies are more conservative in their approach to IT strategy, the survey found. Most are currently running mostly ERP (enterprise resource planning) and SCM (supply chain management) web-based technologies with an expectation to run CRM (customer relationship management) in the future. It is expected the numbers running CRM technology will grow from 34pc at present to 55pc in two years’ time.

In contrast, 52pc of companies in the UK are already running CRM web-based technologies with an expectation this will rise to 68pc in two years.

By Niall Byrne