Deezer begins massive attack on the smart TV music market

7 Feb 2013

Online music subscription service Deezer is to bring its catalogue of 20m songs to the living room via partnerships with big-name TV manufacturers Samsung, LG and Toshiba.

Deezer, which is available in 180 countries worldwide, is targeting the fast-growing smart TV market, which has seen 43m smart TVs sold in the past year alone.

This is predicted to rise to 95m smart TVs by 2016.

Deezer subscribers will have instant access to all their favourite playlists, tracks and Deezer recommendations via their smart TVs.

Users who don’t have a subscription can still enjoy Deezer’s discovery mode, which offers unlimited access to Deezer’s thousands of artist-based and themed radio channels, and allows music fans to browse the Deezer library and listen to 30-second clips of any of its 20m tracks.

“We are committed to delivering a music revolution,” said Axel Dauchez, CEO of Deezer.

“Deezer is already available directly via a number of hi-fis and in-car entertainment systems – and, of course, on most smartphones, tablets and PCs – but we believe that putting Deezer at the heart of the TV experience marks the next innovation for music.

“For many of us, the living room is the heart of the home, and we want Deezer to be a part of that,” Dauchez said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years