Digg users are deserting the site for Reddit

31 Aug 2010

Web analytics company StatCounter claims that a special analysis of 3 million sites has shown that Digg traffic plummeted on Monday to 7.6pc as opposed to Reddit, which fluctuated to 92.4pc.

Digg users deserted the site for Reddit on Monday, 30 August, according to StatCounter.

The firm’s research arm StatCounter Global Stats conducted a special analysis of Digg versus Reddit only and reports that, comparatively, Digg traffic to the StatCounter network of 3 million websites plummeted on Monday to 7.6pc as opposed to Reddit’s 92.4pc.

“The market share between Digg and Reddit tends to fluctuate but on Monday Digg fell to its lowest point compared to Reddit since our tracking began,” commented Aodhan Cullen, CEO, StatCounter. “Users are voting with their mice following the launch of the new Digg site.”

Monday had been named as “Abandon Digg Day” by some users. “It wasn’t so much a ‘Black Monday’ for Digg as a ‘Redd Monday’,” added Cullen.

The data is based on 15 billion page views across the global StatCounter network of member sites. StatCounter, which provides free website traffic information, includes social media in its StatCounter Global Stats, a free online research tool for media, analysts, bloggers, researchers and members.

StatCounter recently added Screen Resolution stats to its Global Stats database which also monitors internet market share battles, including search engines, browsers, social media and operating systems, including mobile.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years