Digital Marketing Institute targets €3m in revenues from South Africa

12 Nov 2012

The Dublin-based Digital Marketing Institute is forecasting a revenue stream of €3m after striking a deal with the South African education institute, the Vega School of Brand Leadership.

Under the deal, the Digital Marketing Institute (DMI) will train more than 3,000 students in South Africa next year.

The DMI was formed in 2008 and works closely with a network of digital marketing industry players to define the skills and qualifications required to thrive in the ever-evolving digital marketing space.

It forecasts that the South African market will generate revenues in excess of €3m for the company by 2015.

The deal will be announced by Ireland’s Minister for Trade and Development Joe Costello, TD, as part of a current Enterprise Ireland trade mission to the region.

“South Africa is a dynamic and growing market for us and we are delighted to be bringing our programmes here,” the president and CEO of the Digital Marketing Institute Ian Dodson explained.

“South African people are hugely committed to education, training and professional certification. We have contracted with some fantastic training partners and we fully expect South Africa to lead the digital agenda in this region for years to come,” Dodson said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years