DoneDeal revamps website

5 Jan 2010

Classified ads website has undergone a New Year’s makeover with the addition of new classified sections, new content, new features and the active use of social media tools such as blogging, Facebook and Twitter.

The site now has 119 classified ad sections, an increase of 88 from the original 31. Among the newly introduced classified sections are dedicated categories covering Farming, Fashion & Health, Weddings and Lost & Found.  Within each section, DoneDeal has also introduced further sub-sections.  In addition, up to 10 photos can now be placed in each ad, up from the original three.

“We are delighted to be able to announce these new changes to the website. With so many active advertisments on the website covering a wider variety of items, we recognised a need to add many new sections,” said Geraldine Karlsson, “At, we pride ourselves on building positive customer engagement and delivering a useful, easy-to-use and safe service. We listen to our customer feedback and are always trying to make it quicker and easier for our customers to buy and sell items using our website.

“As a business totally dependent on the online channel, we are very excited about the possibilities and value that digital media tools such as blogging, Facebook and Twitter can deliver for us.  Our experience to date has been very positive and we certainly see these tools as a great way to get closer to our customers and build a community of people with some shared interests.  Over the coming months, we will be seeking to build on our experiences to date and to implement further innovative activities that effectively engage further with our customers.” has also reported significant growth over the last year, with average traffic increases of around 10 to 15pc cent each month. According to website metrics company Ireland Metrix, the site now has more than 2.8 million visits per month.  

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