Irish digital communications company Digital Reach Group (DRG) has agreed to an exclusive deal with mobile phone network operator Meteor to provide advertising sales services, together with ad serving technology, for Meteor’s mobile web portal.
The company joins Bebo and RTE as a customer of DRG’s mobile advertising network, Adforce.ie. In the four months since starting business, more than 30 million ads have been served up through the network.
“Much of a consumer’s daily information is now coming from their phone so mobile is becoming ever more integral as an information resource,” said Meteor’s director of advanced product development, Elaine Robinson. “DRG showed us the greatest understanding on how best to monetise our online content. Their solution strikes the perfect balance between the user’s experience and the advertiser’s needs.”
A recent IDC report revealed that despite consumer confidence bottoming out last year, internet-equipped smart phones continue to sell well with a 49pc increase in December on the same month in 2008.
“These figures demonstrate that interest in mobile media is growing unchecked by the recession as more consumers become mobile web users,” said Colm Grealy, CEO of DRG Group and Adforce. “Shrinking advertising budgets coupled with the value and precision of mobile web advertising have buoyed industry interest in our technologies and sites, which are some of the most visited mobile internet sites in Ireland.”
DRG Group is currently exhibiting at the Mobile World Congress in Barcelona as part of an Enterprise Ireland delegation.
Article courtesy of Businessandleadership.com
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