Eason is the first Irish brand to bring its presence to social pinboard site Pinterest, using it to highlight its business and product range.
Pinterest is an online pinboard where users can organise images online and share them with friends. The service is growing quickly, seeing its traffic increase by 429pc between September and December 2011. It has more than 10m unique visitors and is reportedly in the top 5 social referrers to websites and blogs.
Eason is using its Pinterest account to show off its range of books. It has 26 boards, including one for best Valentine’s Day books, one for the top 10 books chart, one for best children’s books and one for the top 10 e-books.
“We are very excited to be the first Irish brand on Pinterest and really value the role it will play in our overall e-commerce strategy going forward given that the site has quickly become one of the most popular social media portals for consumers to visit prior to visiting retailer websites, like Easons.com,” said David Field, head of marketing at Eason.
“Eason’s online presence is a huge priority for 2012. We are continually improving the online shopping experience at Easons.com and together with our recently launched Facebook page and Twitter account, we’re ensuring one of Ireland’s oldest and best-loved brands is just as relevant, if not more so, in today’s social world,” he said.