Enterprise social media adoption in 2012 (infographic)

15 Sep 2012

Hot on the heels of social network Facebook rolling out its social business initiative ‘Boost Your Business with Facebook’, comes an infographic on the state of enterprise social media adoption in 2012.

The infographic by Attensity illustrates who in an organisation uses social media and, for those who don’t use social media, what barriers are preventing them from adopting the technology.

The infographic depicts results from a survey titled ‘Social Media 2012: State of Adoption’, conducted by Esteban Kolsky of ThinkJar, and Denis Pombriant of Beagle Research.

Among the survey’s findings are 81pc of respondents who believe companies that fail to embrace social media technologies for business purposes will be left behind, and fear of negative impacts and not understanding the benefits are the main barriers to organisations adopting social media.


Tina Costanza was a journalist and sub-editor at Silicon Republic