Entrepreneur changes name to Mark Zuckerberg to avoid lawsuit

19 Dec 2011

The real Mark Zuckerberg, CEO of Facebook

Some people will do anything to avoid a lawsuit from Facebook, even legally change their name to Mark Zuckerberg.

That’s what entrepreneur Rotem Guez did, changing his name to that of Facebook’s CEO.

Guez had launched ‘Like Store’, an online business that sells advertisers “Likes” for their Facebook pages. Like Store’s aim is to increase traffic to the advertisers’ Facebook pages by offering Facebook users free content from the companies’ sites.

This is a violation of Facebook’s terms of service and the social network has threatened Guez with a lawsuit over allegations his company violated Facebook’s terms of service.

Guez admits as much, saying many US companies offer similar services.

So, in an effort to evade a Facebook lawsuit, he changed his name to Mark Zuckerberg, reasoning that the company won’t want publicity that associates the name Zuckerberg with a lawsuit.

“If you want to sue me, you’re going to have to sue Mark Zuckerberg,” Guez said.