Facebook reveals a new tool for non-profits called Fundraisers

18 Nov 2015

The new Fundraising tools include the ability to place a 'Donate' button in shared posts

Facebook has begun testing a new tool called Fundraisers that helps non-profits reach new supporters and attract funding.

Facebook has also improved its Donate button to allow users to donate to charities without leaving Facebook.

“With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place,” explained Naomi Gleit, vice president of Product Management at Facebook.

“People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about. We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.”

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Fundraisers is a dedicated place to raise funds from a non-profit’s page for a specific campaign.

It allows non-profits to tell their campaign story, rally supporters, collect donations and visibly track progress towards a goal.

In just a few taps, people will be able to make a donation and share their donations with friends.

A shared post will contain a Donate button.

“Adding a Donate button to a Page will give a nonprofit a consistent place to collect donations, even as they update their Page’s content. Including a Donate button on a post will give people an easy way to donate directly from News Feed,” Gleit said.

Charity image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years