Facebook’s new recommendations bar could boost sites’ readers and likes

27 Jul 20121 Share

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Some websites have begun using a new Facebook plug-in for websites and apps that will recommend articles read by friends to users as they read.

The recommendations appear as a pop-up at the bottom of the screen as a user scrolls toward the end of an article. The stories recommended to users are based on content from the site or app that their friends have previously liked and shared.

Users can also like articles using the recommendations bar, and this interaction will be published on their Timelines.

Mashable, The Mirror and, naturally, Facebook’s own blog have all started using the bar already and Facebook claims sites see three times more click-throughs on recommended stories, based on early tests.

Facebook recommendations bar

To add the recommendations bar to a website or app requires a few lines of code, and functionality is also available as part of the Facebook for WordPress plug-in.

Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com