The fast-growing events registration provider listed in the Enterprise Ireland iGap programme has introduced a new Facebook integration application that allows event organisers to quickly upload their events to the social-networking site.
“Word of mouth has always been the most effective and low-cost marketing strategy for event organisers,” said Eamon O’Brien, CEO of EventElephant.
“Now, ‘world of mouth’ and social networking are great ways of letting lots of people know about your event,” O’Brien said.
Established in 2008, EventElephant is gaining a reputation as an innovative technology provider in the event management industry.
Its event planning technology now underpins events and festivals of all sizes in the UK, Ireland and other countries across the globe. EventElephant won the Best Innovative Start-Up through Digital Enterprise award at the 2010 Digital Media Awards. EventElephant has offices in London and Dublin.
Whether you are a professional event organiser selling tickets online for your music festival or seminar and conference, a university managing alumni events, a training company marketing your training modules, or a sports organiser planning a sports event or fundraiser, ‘socialising’ your events will help you increase your ticket sales, said O’Brien.
He told Siliconrepublic the technology is used by organisations like RTE, KPMG, Ericsson and Paddy Power. “The UK is a big market for us and we are intent on building a global brand. We also have an eye on the US market.”
O’Brien said the company has been funded to date by a combination of personal investment and Business Expansion Scheme (BES) funding.