Forbes has created an unlikely partnership with Tinder to create an app for the select few people on its Forbes 30 under 30 list, but promises it’s not there for them to start hooking up.
The Tinder Forbes 30 Under 30 app has been launched as part of a deal that saw Forbes partner with Tinder given its experience in dealing with, ahem, networking.
Expected to launch this October at the Forbes 30 Under 30 Summit in Philadelphia, the app was developed in-house at Forbes but with added advice from Tinder, the company said.
Given that it is only for those who are on the Forbes 30 Under 30 list, it’s not exactly designed for everyone, but will feature the 600 young go-getters who have made the various 30 under 30 lists.
However, there are no expectations that this is some Tinderesque hook-up app, rather one that gives these accomplished people a chance to get in touch with each other.
Among some of the features of this new Forbes app are activity feeds, member directories, messaging and notifications, as well as the previously mentioned opportunities for business networking among Forbes’ 30 Under 30 list members.
An experiment for Tinder
Tinder’s part in its creation is largely copying the same format as its own app, with members of the list being able to engage in ‘speed dating’ where swiping right on a profile will allow them to talk to each other.
Forbes’ head of mobile products, Salah Zalatimo, clearly has high ambitions for the app, as he commented: “Forbes’ 30 Under 30 lists bring together the most influential and accomplished young entrepreneurs and game changers. Our Under 30 app is a tool we developed to better connect, empower and mobilise this community to help change the world.”
Meanwhile, Tinder doesn’t plan on going down the networking route anytime soon with its own app, with Tinder co-founder Sean Rad admitting that this venture was something akin to an experiment.
“Will this serve to be a nice experiment?,” Rad said. “Sure….We think about meeting people as sort of a general challenge. We don’t want to solve it for just one [form of relationship].”
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