Gigglebit: every tech TV ad

21 Jul 2014

Gigglebit is Siliconrepublic’s daily dose of the funny and fantastic in science and tech, to help start your day on a lighter note.

Like any sector, technology has a serious side, and it is often issues within this serious side that make headlines or that organisations need to explore for their business. Malware! Data breaches! Cloud storage! Do I really need this software? Which candidate has the best IT skills for this job? And what the heck is fog computing?

With Gigglebit, we turn the spotlight on humorous and/or amazing content about science and tech, because sometimes the lighter side should be taken seriously, too.

Today, courtesy of CollegeHumor, we would like to send up the current art of the TV technology ad. This is a furiously competitive space dominated by Apple, Samsung and Google where if they are not trying to throw digs at one another they are extolling the impact they are making on our lives and businesses, arts, crafts, music, knowledge and much more. And, as you wipe away a tear, you are not only making the tech companies even wealthier, you are making some advertising creative in some big city somewhere very, very happy.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years