‘Going Digital’ guides to Ireland’s TV switchover will be distributed nationwide

19 Jun 2012

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With the digital switchover just four months away, Minister for Communications, Energy and Natural Resources Pat Rabbitte, TD, has announced that every home in Ireland will receive an information booklet so nobody gets left behind.

Over the next 10 days, you can expect to see a digital TV switchover booklet appear in your letter box. The guide is to remind people of what they need to make the switch to digital TV, covering all the options available now.

“The booklet is an important element within our campaign and we hope that it will serve to prompt all those who have not yet taken the important steps to ensure they can continue to enjoy their TV when the analogue network is switched off in October,” said Rabbitte.

“Digital TV is available now in the form of Saorview or various pay TV services, so we are keen to encourage people not to wait until the last minute to make the switch.”

About 200,000 households in Ireland have yet to make the switch to digital TV but on 24 October 2012, the analogue TV network in the country will be switched off. To alert those using the analogue network, a ‘bug’ has been added to the bottom of their TV screens, serving as a permanent reminder and countdown to the switchover.

“We are optimistic that both the use of the bug and the distribution of the booklets will encourage people to take the necessary steps to make the switch to the digital TV service,” said Rabbitte.

Guidance on the digital switchover is available online and by calling LoCall 1890 940 980, or 1890 940 970 for the service in Irish.

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Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com