Google acquires photo-editing site Picnik

2 Mar 2010

Internet giant Google has acquired photo-editing site Picnik, which allows internet users to edit and touch up their photos without leaving their web browser.

Brian Axe, product management director at Google, explained that Picnik was one of the first companies to bring photo editing to the internet cloud.

“Using Picnik, you can crop, do touch-ups and add cool effects to your photos, all without leaving your web browser,” Axe explained.

“We’re not announcing any significant changes to Picnik today, though we’ll be working hard on integration and new features.”

Established as a Firefox and Internet Explorer browser plug-in in 2007, many of Picnik’s basic photo-editing tools are free to use. Picnik Premium includes additional photo-editing features and is offered for a monthly, six-month, or annual subscription cost. Picnik has a partnership with Flickr that includes a less feature-rich version of Picnik built into Flickr as a default photo editor.

“As well, we’d like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo-sharing sites, make edits in the cloud and then save and share to all relevant networks.

“We’re very impressed with the Picnik team and the product they’ve created, and we’re excited to welcome them to Google.

“We’re looking forward to collaborating closely with them to improve the online photo-editing experience on the web. In the meantime, we encourage you to head to Picnik, import some of your photos from Picasa Web Albums, Flickr or Facebook and try your hand at photo editing in the cloud!” Axe said.

By John Kennedy

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years