Google TV forges media alliances for apps attack on the living room

5 Oct 2010

Google has revealed content partnerships with major content brands, including CNN, the Cartoon Network and CNBC, not to mention alliances with Twitter, Netflix and Amazon to help power its Google TV platform.

Google describes Google TV as a new way to think about TV. It is a platform that combines your current TV programming and the open web into a single, seamless entertainment experience.

“One of our goals with Google TV is to finally open up the living room and enable new innovation from content creators, programmers, developers and advertisers,” said Ambarish Kenghe, developer product manager for Google TV.

“By bringing Google Chrome and access to the entire internet, you can easily navigate to thousands of websites to watch your favourite web videos, play Flash games, view photos, read movie reviews or chat with friends — all on the big screen.

Websites on Google TV

According to Kenghe, various media houses have been working closely with Google engineers to have products ready for Google TV’s launch, including Turner Broadcasting, which has been hard at work optimising some of its most popular websites for viewing on Google TV, including TBS, TNT, CNN, Cartoon Network and Adult Swim, available anytime through Google TV.

NBC Universal has collaborated with Google TV to bring CNBC Real-Time and application that allows you to track your favourite stocks and access news feeds while enjoying the best financial news from CNBC directly on the TV screen.

HBO will bring access to hundreds of hours of programming to Google TV with HBO GO. Authenticated subscribers will soon be able to access all of their favourite HBO content on-demand in an enhanced website for Google TV.

NBA has built NBA Game Time, an application that lets you follow game scores in real-time and catch up on the latest highlights from your favourite team in HD.

“In addition, we’ve partnered with some of the leading premium content providers to bring thousands of movie and TV titles, on demand, directly to your television. Amazon Video on Demand offers access to over 75,000 titles for rental or purchase, and Netflix will offer the ability to instantly watch unlimited movies and TV shows, anytime, streaming directly to the TV.

“We have also been working with some leading technology and media companies to optimise their content for Google TV, including news sites like The New York Times and USA Today; music sites like VEVO, Pandora and Napster; information networks like Twitter and online networks like

“And with YouTube Leanback, we can offer the best experience for you to watch your favourite viral videos and personalised channels on the television,” Kenghe said

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years