Google unveils mobile ads service


18 Sep 2007

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Internet search giant Google has introduced a mobile version of its AdSense advertising platform.

The company says that AdSense for Mobile will contextually target ads in relation to mobile content and will allow its publishing partners to earn revenue from their mobile websites through targeted placement of mobile text ads.

Google says the product is intended for its existing AdSense partners who have created websites specifically for mobile browsers and who want to monetise their mobile content via contextual advertising.

Like Google’s other AdSense products, mobile text ads will be run on an auction model.

The system automatically reviews the content of a publisher’s mobile websites and delivers text ads that are relevant to the site’s audience and content.

Publishers will then earn their money whenever a mobile user clicks on the ads.

The services will be available to mobile publishers in 13 countries, including: Ireland, the US, the UK, France, Italy, Spain, Russia, the Netherlands, Australia, India, China and Japan.

By John Kennedy

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