Guinness to donate €5 for every Arthur’s Day check-in on Facebook

19 Sep 2012

Arthur Guinness Fund graduates

Arthur’s Day takes place next Thursday, 27 September, and as well as being invited to ‘paint the town black’, revellers are also being encouraged to check-in to the day’s events on Facebook and raise money for the Arthur Guinness Fund in the process.

The Arthur Guinness Fund was established in 2009 to continue the philanthropic legacy of Arthur Guinness and support social entrepreneurs with an idea that could do some good for their communities. To continue this support, every check-in to the Arthur’s Day 2012 Facebook event next Thursday will result in a €5 donation to the fund by Guinness.

Facebook users who have said they are attending or maybe attending the event will be able to check-in within three hours of the start time and all throughout the event. These guests are also able to check other people into the event, and the more check-ins, the more money raised.

Arthur Guinness Fund graduates

The first group of Arthur Guinness Fund awardees recently graduated from the programme, having begun their journey in 2010 and since reaching or surpassing their objectives. Among the 2012 graduates of the fund were Cormac Lynch and John Fitzsimons from Camara, the social enterprise using technology to deliver education to communities in Africa, Ireland and Jamaica.

“Three years ago, we set out to proactively identify Ireland’s social entrepreneurs through the establishment of the Arthur Guinness Fund. The fund was designed as a springboard to help these social entrepreneurs take their initiatives to the next level and to deliver transformational social change,” said David Smith, country director of Diageo Ireland.

“A study undertaken earlier this year has shown that 40,000 people have been positively impacted by the fund since its inception,” he added.

Elaine Burke is the editor of Silicon Republic